branding

As a designer, who is drawn to pretty things and creative concepts, I can't help but to “judge a book by it's cover”. It's hard to explain how quick the shift of my focus and thoughts are once my eyes lock into a good design. But a greater design is when it leaves something behind for everybody to remember—branding. I feel like branding is one of the most challenging, yet exciting, aspects of design. As our company is trying to go forth with specializing in branding, we felt that customized invitations were a good start to this direction. I am truly enjoying what I do and feel more confident about what's to come for Beyond Creative.

“…you need to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.”

Some packaging designs that I just adore!! What a great branding strategy!!